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"Explore the different types of humour that are used in television advertising".
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Contents 1.0 Executive Summary 3 2.0 Introduction and Research Objectives 4 3.0 Previous Research 6 4.0 Research Design 8 5.0 Analysis 12 6.0 Limitations of the study 24 7.0 Conclusion 25 8.0 References 26 9.0 Appendices 27 - Humour Questionnaire 28 - Table of Results 30 1. "Explore the different types of humour that are used in television advertising". 2. e 1.0 Executive Summary This report aims to investigate which types of humour are more prevalent in television advertising. Codruta & Gail's (2001) study of the seven classifications of humour was used to compare the study's findings. It was discovered that silliness was used mostly in television advertising and this was similar to the results of Codruta & Gail's own research. Observation was carried out over four days and between the hours of 18.00 to 22.00 hours. ITV was the chosen channel from which research was collected, as it is one of the most popular terrestrial channels with a wide...
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