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Discuss the part that selling and sales management might play in successfully marketing the end product or service for a company such as Sony.
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ANGLIA POLYTECHNIC UNIVERSITY ASHCROFT INTERNATIONAL BUSINESS SCHOOL BUSINESS STUDIES SET SEMESTER 2 ASSIGNMENT: Discuss the part that selling and sales management might play in successfully marketing the end product or service for a company such as Sony. (MODULE CODE : BSB1M03) Student Name: Gwyneth Morris-Alexander Student Number: TABLE OF CONTENTS Title Page ..... ..... i Table of Contents .... .... ii INTRODUCTION .... .... 1 * Specific Objectives ROLE OF SALES .... .... 2 ROLE OF SALES MANAGER .... 3 MARKETING AUDIT .... .... 4 CONCLUSION .... .... 5 REFERENCE SECTION * Bibliography .... .... 6 * Appendix INTRODUCTION We are standing on the verge of a revolution as profound as that which gave birth to modern industry. It is a time of unprecedented change - a time in which we are constantly hearing about competitiveness, game plans and winning from our corporate counterparts. In fact, a world of non-stop change offers only short-term victories to those organisations that set out to beat the opposition. The long-term advantage lies within those organisations that focus on the environment as a whole, not just the competition. The Organisation, intent on getting to the future...
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