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'David Lloyd Leisure', is a private company owned by the leading leisure facilitator Whitbread. I have chosen to study this subsidiary due to the large growing impact it is having upon the UK.
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Leisure Essay 'David Lloyd Leisure', is a private company owned by the leading leisure facilitator Whitbread. I have chosen to study this subsidiary due to the large growing impact it is having upon the UK. Although David Lloyd Leisure has been in existence since 1980, the brand really came of age in 1995, when Whitbread bought the name for £200 million. Since then it has grown from 16 clubs to 45 and has even started to dominate overseas markets, with the opening of its Dublin club in October 2000. (Whitbread Company News.) Operating at the premium end of the active leisure market, David Lloyd Leisure, is nevertheless self-consciously non-elitist. The sheer breadth of facilities and the programmes offered is unmatched in sports, health and fitness sectors. (Whitbread Company News.) The David Lloyd Mission Statement is concise and is shown in all of its centres. 'Our expertise within the health and fitness sector is unrivalled. David...
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