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Management Centre University of Leicester Pixie Marketing Group Wytee's 27th November 2002 "Audit & new technology Strategy". Pixie Marketing Group - TITLE PAGE NUMBER 1.Introduction 4 2. Audit 2.1 Extreme Sports & society 4 2.2 PEST Analysis 2.2.1 Political factors 4 2.2.2 Economic factors 4 2.2.3 Social factors 5 2.2.4 Technological factors 5 2.3 Market Research 5 2.4 SWOT Analysis 2.4.1 Strengths 6 2.4.2 Weaknesses 6 2.4.3 Opportunities 6 2.4.4 Threats 7 3. Marketing Strategy 3.1 Segmentation Strategy 7 3.2 Corporate segment Strategy 8 3.3 Innovator segment Strategy 9 4. Management Strategy 4.1 Management aim 10 4.2 Organisational Management 10 4.3 Human-resources Management 10 4.4 Quality Management 10 4.5 Brand Management 10 5. Website Structure 5.1 Strategy decision 11 5.2 Wytee's corporate Website 11 5.2.1 Objectives of the Website 11 5.2.2 Promotional tools used 11 5.2.3 Design 12 5.3 WyDGee Website 5.3.1 Objectives of the Website 12 5.3.2 Promotional tools used 12 5.3.3 Design 13 6. Cost 13 7. Evaluating the strategy 13 8. Conclusion 14 8. Bibliography 15 1. Introduction Our remit has been to evaluate the role of new technology in the Extreme Sports market. Information gathered from a detailed Audit has enabled our group to develop an Internet marketing strategy culminating...

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