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ZARA- Pest analysis
Member rating: No Rating | Words: 3000 | Submitted: Tue Apr 29 2008
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Introduction "The wonderful thing about fashion is it will always do the opposite of what you think," said James Aguiar, co-host of the "Full Frontal Fashion," a television program. United States of America is one of the growing markets for fashion retailing. The fashion industry in United States is worth US$250 billion with over 4 million people employed in this sector. The following case study acknowledges how ZARA, a Spanish fashion retailer established itself in a highly competitive market such as United States. The cases also focuses on the challenges faced by ZARA during its venture into the US market and also emphasizes on the micro and macro environment that would have affected this venture. ZARA ZARA is a chain of fashion store owned by Inditex Group, Spain. ZARA is a vertically integrated brand, as the designing, manufacturing and distribution are managed by the company itself. ZARA is known for...
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