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You are to carry out research study using only secondary sources of data on:1) A BRAND of a product: BAILEYS.
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Research Methods for Business & Marketing Assignment 1 AEF 218 Semester 1 Part 1: You are to carry out research study using only secondary sources of data on: 1) A BRAND of a product: BAILEYS Part 2: From the information collected in Part 1 of the task, you are to identify where further research may be required to provide detailed current information on the consumer. You are to give details of any appropriate data collection method(s) and provide a draft outline of any questionnaire, etc that you would use. Your results should be presented in a typed (or word-processed) report format and include relevant information about the appropriate data collection methods, the research problem and a short draft outline of any questionnaire/interview schedule, etc, that you would use. Bars, magazines, people who already drink baileys ie website comp. Identify where further research may be required to provide detailed current information on the consumer. Baileys Minis, it is going...
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