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You are required to critically examine the BCG growth/share matrix for an organization of your choice.
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Question You are required to critically examine the BCG growth/share matrix for an organization of your choice. These may be domestic organizations or Multinational Companies. It can be service providers or manufacturers. The specific question is what the consequences are if competing organizations find out that a company is using this matrix as a strategic tool. Discuss (with examples) different scenarios how this can be exploited. You can draw on primary and / or secondary sources of information. Answer The Growth-share-Matrix - commonly known as Boston Box - was developed by the Boston Consulting Group (BCG) in the seventies. It is a tool of portfolio management. The Boston Box evaluates the products of an organization according to their market share and to their growth prospects. On that basis it can reveal insights about their financial needs or their ability to generate cash. The Boston Box model depends on the following premises: * The...
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