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Why is Tesco Britain's most successful supermarket?
Member rating: No Rating | Words: | Submitted: Fri Mar 05 2004
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Why is Tesco Britain's most successful supermarket? In this essay, I am going to compare the top four supermarkets of Britain by observing their market share, number of shops, total selling space, annual sales and number of employees. I predict that Tesco will be superior in these aspects, as Tesco is Britain's most successful supermarket. Convenience seems to be the most important feature of supermarkets as far as the public is concerned. My questionnaire shows me that 70% of people use the supermarket closest to their home or work. The other 30% normally look at value for money, quality or selection. Tesco has covered all three of these as Tesco's "Value" range covers value for money and Tesco's "Finest" range covers quality. This also means that Tesco has a big selection as it has "Value", "Finest", own brand and the specialist brands like Heinz. However, as Britain is a M.E.D.C (More...
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