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Wholesaling Channels of disribution Bulk buying is easier and cheaper for the manufacturer to deal with a few large orders rather than with many small orders, which can equate to higher prices. Storage. This manufacturer´s own warehousing costs are reduced. Promotion. The wholesaler promotes the product and advertises for the manufacturer. Advice. The wholesaler gives feedback on the success of the goods, to the manufacturer. Risk-bearing. The wholesaler acts as the manufacturer market, therefore taking the risk of not being able to sell the goods. The wholesaler´s services for retailers Breaking Bulk. The wholesaler buys in large quantities but sells to the retailer in smaller amounts, which saves the retailer the costs of holding larger amounts of stock. Selection. The wholesaler typically has a range of manufacturers´ goods from which the retailer can choose. Credit. By granting credit, the wholesaler helps the retailer to finance the purchase of goods. Some wholesalers operate as 'Cash and Carry´ outlets, where retailers...

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