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MGMT 205 Name: ZHANG, WENXIU ID number: 300050786 Tutor: Sinha, Paresha Tutorial time: Wed 1530-1630 Topic: Who is thinking differently? Summary The traditional European craftsmanship has existed for centuries. It runs on a wide variety of artisan organisations, such as Swiss watchmakers, Irish and Swedish crystal cutters, Scottish whiskey distillers, Belgian jewellers, and so on. But since the Industrial Revolution, thousands of small or medium sized European craftsmen stores had closed down because their products were not able to compete with cheaper standardized machine-made products from the Multi National Enterprises (MNEs). Fortunately, their skills still got passed through generations. After decades of mass production, with the idea of "thinking differently", Europe's craftsmen get more advantages than their giant multinational competitors in the ever-globalising world today. The characteristics of them are outlined in figure 1 below. Artisan Organisation MultiNational Enterprise traditional craftsmanship globalisation Time consuming Time efficiency (technology driven) quality quantity unique skill benchmarking labour intensive automation(technology driven) high cost Low cost small production mass production appeals to individuality appeals to similarity and standardisation Figure 1....

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