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Who gives a dram? Porter’s Diamond of National Advantage & the Scotch Whisky Industry
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Who gives a dram? Porter's Diamond of National Advantage & the Scotch Whisky Industry Name: Jennifer Moore Matric: 200314353 Date: 27 November 2005 Programme: BA Social Science Module: ECOE210 - Scotland and It's Economy Module Leader: Catherine Kirk Porter's Diamond of National Advantage attempts to explain why certain industries are more stable and more capable of innovating than others. Porter uses the Diamond illustrated in Appendix 1 to demonstrate the main factors required to survive in an industry and explains that each point of the Diamond reinforces each other through co-operation and networking. For an industry to remain strong, it must be dynamic, able to change and be embedded in the local economy. This report will: * Explain the points of the Diamond and each the characteristics of each point: * Factors of production * Demand conditions * Domestic rivalry * Related and supporting industries * Address the: * Importance of clustering * Role of government * Role of chance It will also explain how this relates to the Scotch whisky industry in...
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