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When marketing a product you need to consider the 4 p's. Getting the mix right is essential to successfully market your product.
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| Submitted: Thu Oct 09 2003
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Marketing Marketing is the management process that is responsible for identifying products that would be likely to make a profit when sold and then selling these products to customers. Marketing finds out what consumers want and then attempts to meet those needs, at a profit. It a can also be defined as getting the right product to the right place at the right time. It is not the same as selling- that is making people buy what you've got. Marketing is making people want what you've got. The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service sells itself. When marketing a product you need to consider the 4 p's. Getting the mix right is essential to successfully market your product. The four P's are: * Product- can be a good or service. In competitive markets, businesses have to be...
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