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What strategies have Japanese and American firms adopted to ensure access to the huge EU market?
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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What strategies have Japanese and American firms adopted to ensure access to the huge EU market? Accounting for close to 20 per cent of total global trade at nearly 2,000 million euros in 2002 the EU is one of the most competitive marketplaces in the world. (www.standards.org.au) The EU is the most advanced of all of Europe's regional economic groupings. At the start of the year 2000, it had 15 member states. Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, Portugal, Spain, Switzerland and the United Kingdom and a population of nearly 376 million, which has now risen to almost 455 million. The consolidation of these communities since the 1950's reached a high point in 1993 with the completion of a single European market (SEM) between 12 member states. The SEM now provides for the freedom of movement of goods, services, capital and labour throughout the present...
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