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What should the management of BRL Hardy do to ensure that it's European unit's actions fit with the company's strategy to become a global wine company?
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BRL HARDY: GLOBALIZING AN AUSTRALIAN WINE COMPANY PROBLEM STATEMENT What should the management of BRL Hardy do to ensure that it's European unit's actions fit with the company's strategy to become a global wine company? SWOT ANALYSIS Strengths * Top Selling Australian wine brand in Great Britain and second among all wine brands sold in Britain's off-trade * Ten-fold increase in volume since 1991 greatly contributing to parent company's extraordinary growth * Believes in decentralization fitted to the company's strategy to become a truly global wine company * World-class production facilities contribute to efficiency and economies of scale. * Financial stability, marketing expertise and in-depth knowledge of the wine industry * Strong distribution channels * Highly regarded technical expertise in the more productive vineyard techniques and new winemaking methods * Joint ventures among the grape-producing farmers provide access to choice cheap raw materials Weaknesses * Significant indifferences in the corporate culture between BRL and Hardy * Inability to focus on the corporate strategy to be...
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