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What problem does this company face, and how is it proposing to deal with them?
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Question 1: What problem does this company face, and how is it proposing to deal with them? Drew's Diaries Limited is a company that has been established for more than 100 years. The company's reputation in this respect has been built up over many years. ''The company is renowned for its range of hand crafted leather bound corporate diaries which have been Drew's trademark since the business was formed.'' But recently, it has seen a considerable decline in net profit margins and steady deterioration of turnover and market share. ''They are currently facing a projected net loss for the first time in the company's history, against an annual fall in turnover of 10% and an increasing cost base.'' In term of the case, there are several problems in the company: 1) Product mix As we know, Drew's offers one of the most complete and varied product mixes on the market. There are more...
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