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What lessons can be drawn from Intel's product marketing history?
Member rating: No Rating | Words: | Submitted: Thu Jan 13 2005
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INTERNAL MEMORANDUM To: Bryan Peebler - Intel Marketing From: Team 28 Date: 12/18/2007 Re: Lessons learned in product-marketing; next steps Pivotal Conclusions: What lessons can be drawn from Intel's product marketing history? The personal computer market is an extremely price sensitive and low margin space, yet consumers have been willing to pay a premium for Intel components. This is a good indication of an effective branding strategy. Having spent much of its corporate life as a one-product company, Intel is faced with the opportunity to leverage its strong marketing success as it diversifies its product offering into new areas as well as new (emerging) markets. As the company has been built up over the years, numerous lessons have been learned from their aggressive marketing efforts. The company's strategy to position the microprocessor as an "ingredient" item and partner with customers in advertising brought knowledge and awareness of their products to the mass market - a feat that had previously...
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