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What is unique about the latest "Mera Number Aayega" slogan is that it was never meant to be a slogan for Pepsi. It was merely a novel way of presenting a consumer oriented sales promotion scheme to the consumers.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Pepsi has always been known, and indeed to a great extent admired for its ability to come up with advertising which immediately connects with its target audience. The "Yehi Hai Right Choice, Baby" was the first Indian Ad by Pepsi, which really drew people to itself. The "Yeh Dil Maange More" campaign was another extremely successful endeavour for the Pepsi team in India. This slogan was made even more famous when the wounded in the Kargil war, when asked about their health and spirit replied -" Yeh Dil Maange More". The catchline "Nothing official about it" blew the winds out of arch-rival Coke's sails for a long long time. Most of these ads were novel ideas which drew the attention of the people towards the soft drink market, which has done a great deal to make this segment grow in India. In this sector of the industry, advertising plays a...
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