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What is the cultural significance of advertising? The two texts given by Dallas Smythe and Raymond William
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Shoubna Patel 103 CMC Assignment 1 What is the cultural significance of advertising? The two texts given by Dallas Smythe and Raymond Williams both are about advertising. My task is to do a comparative analysis of popular culture focusing on advertising. I will explain the focus point of the texts and support my analysis by using quotes from the texts. According to Smythe, 'the audience commodity is a non-durable producer goods brought and consumed in the marketing of the advertiser's product'. (Smythe: 1981: 223). He believes that we are taught to buy goods because of advertising and spent our money. We buy things even if we don't need it, usually brands especially amongst teenagers. In the essay 'On the audience commodity and its work', the term 'monopoly-capitalist advertisers' is used a lot, meaning, money making advertisers. The text refers to our society always making money by advertising after when people buy goods. Although there are...
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