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What is the best advertising technique for Andy Metcalfe Master Kitchen and Cabinets to promote his company.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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BUSINESS PROJECT 2878 WHAT IS BEST ADVERTISING TECHNIQUE FOR ANDY METCALFE MASTER KITCHEN AND CABINETS TO PROMOTE HIS COMPANY BY MARK FARNERY CADIDATE NO:0174 PARKLANE COLLEGE, LEEDS CENTRE NUMBER: 37765 JUNE 2003 CONTENTS PAGE EXECUTIVE SUMMARY Whilst doing this investigation I look into the best ways in which Andy Metcalfe can advertise his company to increase his profits I will look at: Objectives: * Find out possible ways in which Andy can attract more customers to buying his product. * Which are the most effective and appropriate ways of advertising his company to try and attract customers to purchase from his company. * Rough estimate on cost for advertising. * A questionnaire designed to gather the following results: 1. Estimation on how long it is before people change their kitchen after moving into a new home. 2. Reason why people do not change their kitchen. 3. Consumer confidence in the larger companies providing a kitchen and cabinet fitting service. 4. General comments on people's perception on kitchen companies. 5. Whether the...
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