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What is the Marketing Mix?
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| Submitted: Mon Oct 27 2003
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The Marketing Mix What is the Marketing Mix? Otherwise known as the marketing ingredients, the marketing mix involves matching the product to customer needs, determining the price, deciding where and how the product should be distributed in the market and promoting it through publicity, advertising and sale techniques. I will use the four p's of product, price, promotion, place to help me in creating my new strategy to relaunch mobster munch. Product When a new product is designed or an old product is modified the business needs to identify how the customer is benefiting from the purchase of the item and if the product will satisfy the customers needs. So we need to be clear about what the product provides. It firstly helps to answer these four questions 1. Who is the product aimed at? The strategy employed by a business must have a target market which is worked out by the R& D team...
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