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What is the Boston Consulting Group Growth-Share Matrix and how is it used?
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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"Do Dogs Always Die?" 1.0 Introduction 1.1 What is the Boston Consulting Group Growth-Share Matrix and how is it used? The Boston Matrix is an approach to product portfolio planning. It enables management to decide where and how resources would best be allocated, and allows them to make cash-flow forecasts. By answering the following questions they are "ensuring that there are enough cash-generating products to match the cash-using products": 1. Are you trying to fund too many new products? 2. Is there a need for immediate new product development? 3. Are there products that should be dropped? (boston, businessreview, www.nvq5.com) 1.2 Practicalities of the BCG - How to use it A circle, the size of which indicates the revenue it generates, represents each of the company's products. It is plotted on the grid according to its relative market share and the growth of the market it operates in. An arrow is then placed in the direction they think...
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