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What is marketing?
Member rating: No Rating | Words: | Submitted: Tue Apr 06 2004
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What is marketing? Marketing is not advertising, it is actually finding out who wants to buy your product. Marketing is finding out what a customer wants, and then giving them that. The goal of marketing is to predict what the customer wants in the future, by looking a past trends, and carry out market research. The goals of marketing are: * Increase sales * Increase market share * Improve image of business What is the point of market research? A business must find out how many people there are who will buy its product. This is where market research is used, market research is used to find out: * What parts of the product do people like or dislike * If people want the product * How much would they pay * Who, and where will they buy the product * Competition * What promotions to use What do I want to find out? I want to find out: * Are people thinking of...
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