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What have been the recent challenges to Steinway’s Value Creation? CompetitionMain competitors are Yamaha – the largest piano manufacturer in the world.
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Group E (9& 10) Case G- Steinway & Sons What have been the recent challenges to Steinway's value creation? * Sustaining handcraft skill in piano design The age long competitive advantage for Steinway in its piano design would have to give way to a modern automated system for quick assembly and reduction in lead time. * Threats of close substitutes -such as the electronic keyboard, new design of personal computers etc as a form of entertainment is feared would erode Steinway's market share and its perceive value. * Erosion of brand image The decision within the CBS years (1972-1985) to increase production levels and choice of other methods of marketing through competitor sales distribution outlets opens an opportunity for customers to question Steinway's piano quality, uniqueness and perceived brand image. This resulted in declining sales and frequent order cancellations. The used pianos also pose an issue of how Steinway would hold well of its value creation at...
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