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What effect might Tesco Plc planned international expansion have on the countries in which it creates new outlet?
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Introduction What effect might Tesco Plc planned international expansion have on the countries in which it creates new outlet? Throughout this investigation I will be investigating what effects might Tesco Plc planned international expansion have on the countries in which it creates new outlet? This is part of options 1 in module 5 & 6 for A2. I chose this question as I feel it would be interesting to investigate how Tesco Plc are expanding when there seems to be a limit on the amount they can expand further in the UK. Who is Tesco Plc? Tesco Plc is the UK's biggest supermarket chain with a market share of 29% compared to that of its rival Asda 17.1% and Sainsbury 15.9%.1 Tesco Plc's turnover for 2004 was £30,814 million with 80% of this coming from the UK alone, 9% coming from Asia and 12% from the rest of Europe2. Tesco set out a four-part...
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