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What are the benefits to customers and the company of having an in-store pharmacy? What plans may food retailers have for increasing their market share of prescription and over the counter medicines?
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RETAIL OPERATIONS QUESTION! What are the benefits to customers and the company of having an in-store pharmacy? What plans may food retailers have for increasing their market share of prescription and over the counter medicines? INTRODUCTION This essay will endeavour to examine the phenomenon of in-door pharmacies within Safeway Stores. Safeway owns and operates some 465 supermarkets, superstores, convenience stores, and one mega store in England. Through the 1980's and 90's food retailing has experienced radical changes. Such changes include out of town superstores, which enables organisations to increase their sales floor area. The average size of a Safeway Store is now 43,000 square feet. Safeway's aim is "to be the first choice retailer for the everyday food and household needs for today's family and the most dynamic and innovative retailer in meeting those needs." (Safeway, 1997) Through the use of surveys in-door pharmacies are highly favoured and are expected to be...
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