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Public Relations - (*Revised*) Richard J Tanney II Marketing 438 Doug Schwartz September 23, 2004 Abstract Public relations is a form of communication primarily directed toward gaining public understanding and acceptance. Public relations deals with issues rather than products or services, and is used to build goodwill with the public or employees. Examples of public relations are employee training, support of charitable events, or a news release about some positive community participation. Public Relations What Is Public Relations? Public relations are the management functions that identify, establish and maintain mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Public relations is an aspect of communications involving the relations between an entity subject seeking public attention of the various publics that they are interested in. Seeking this attention may be a business corporation, an individual politician, a performer or author, a government or government agency,...

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