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We have been engaged as consultants by H. Samuel. H. Samuel is a national jewellery retailer in UK and we are required to critically review their service quality.
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Introduction We have been engaged as consultants by H. Samuel. H. Samuel is a national jewellery retailer in UK and we are required to critically review their service quality. H. Samuel has over 430 stores nation-wide and is part of Signet Group plc, the world's largest specialist jeweller. Firmly established as the UK's favourite high street jeweller, H. Samuel brings together an unsurpassed range of quality gifts at exceptional value. Customers will find an extensive collection of fashionable and traditional classic diamond, gold and silver jewellery, as well as the most popular top watch brands. The process of reviewing the service quality includes examining their service quality in their shops. We will use the result of the research to compare with the service quality theory and what kind of service are customers expecting from them. Moreover, internet shopping is getting popular nowadays, so we have decided to check what kind of...
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