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We carried out an assessment of the budget airline market, evaluating the feasibility of establishing a new budget airline operating from a regional base within the UK servicing the European market
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Economic Intelligence Report on Budget Airlines in Europe Submitted by: Date: 7 October 2005 Executive Summary This Economic Intelligence Report investigates the feasibility of entering the budget airline market for short haul flights in Europe. The report provides a synopsis of the information and data that could be used to guide Company X to enter the budget airline market and set up a base at a regional airport in the United Kingdom (UK). As requested by our clients we carried out an assessment of the budget airline market, evaluating the feasibility of establishing a new budget airline operating from a regional base within the UK servicing the European market. Our research indicates that although the budget airline market continues to show strong growth it is a very volatile trading environment with multiple risks. One of the main factors is the domination of the market by established key players with well proven business models....
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