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Wal-mart is an excellent example of a company that has prospered in a highly competitive marketplace. An analysis of the company's strategies can provide a useful guide for other businesses to compete successfully in their own marketplaces. Wal-Mart Pre-1990 Discounting emerged as a retailing merchandising strategy in the 1950's. The U.S. discount retailing industry enjoyed fast-paced growth in earlier years and attracted many players; the number of stores grew from 1329 in 1950's to 7400 by 1970's. High number of entrants saturated the market and growth slowed. In the 1960's, the industry started to become a zero-sum game where only the largest chains would survive. In the early and mid 1970's, the discount retailing industry was not particularly attractive. Industry analysts had negative views of the future growth potential of discounters. The industry was characterized by increasing market saturation, rising costs associated with expansion and decreasing profitability. Beginning in...

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