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WAITROSE ASSIGNMENT 2 PRESENTING BUSINESS INFORMATION MARKET RESEACH PRODUCED BY SERGIO MONTEIRO December 2005 PEST Analysis PEST Analysis is used to finding out if the market is in growth or decline, or has potential and the direction of the business. PEST analysis is manly used for measurement implement. External factors usually are beyond the firm's control and many of different times can cause problem and treats for a business, but external environment also creates new opportunities, this is different for each country because they have different rules and guidelines. Pest analysis can be used for market and business development and decision making. PEST analysis stands for: Political Economic Social Technological factors Political Factors Political Factors are government regulations, legal issues and defined both formal and informal rules under which the organisation has to deal with. These include:> Tax policy> Employment laws> Environment regulation> Trade Restriction> Political Factors Economic Factors Economic Factors how much customers spend and the organisation cost of...

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