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Vora and company.
Member rating: No Rating | Words: | Submitted: Thu May 27 2004
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Vora and company. A report on short term and long term strategy. Problem situation: Mr. Vora has started a company without much research. His brand of "Blossom, Quick Cooking Oats" is faring very badly in the market. Its only competition is Ganesh Mill's Champion Oats. Both these companies started production after the exit of Quaker oats of America. However, they have not been able to capture the market as they expected. Mr. Vora approached the SSI consultants to find out the next best thing to be done. Question that needs to be asked is, what are Mr. Vora, plan? It has been identified from careful analysis of the facts presents to us that his short term plan is to make profits and stop the immediate loss of money. We the group of LM11 have found 2 ways for Mr. Vora to make his short term and long term plans achievable. * Cost...
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