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0106229 0204743 Vision & Strategy Tesco's vision and strategy is to strive and achieve the highest standards, to ensure the long-term access to quality produce and maintain their position as the UK's number 1 supermarket. As part of Tesco's vision and strategy's, Tesco's core purposes and values define the way they do business. This can be seen in the way they treat their customers, staff and suppliers. This also helps to define their responsibilities to the communities where their businesses operate. This is reflected in Tesco's strategy, which in turn is reflected in their core purposes, as shown below: "By creating value for customers, thus allowing Tesco to earn their customers lifetime loyalty". This is also defined by Tesco's values, as no one tries harder for customers by: Understanding their customers better, Being energetic, being innovative, Using their strengths to deliver unbeatable value Ensuring their staff is looked after, so they in turn can look after...

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