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VSM Group
Member rating: No Rating | Words: | Submitted: Tue Feb 27 2007
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University of Birmingham Birmingham Business School 07 14650 Strategic Analysis Of Business I VSM Group Submission date: 31st October 2006 Contents 1. Introduction 2 2. Competitor analysis 3 3. The role of resources and capabilities in strategy formulation 5 4. Downward movement & SWOT analysis 6 5. Conclusion and recommendations 9 Appendix 1 Strategic Group: Perception Map 11 Appendix 2 Porter's Five Forces 12 Appendix 3 Porter's Value Chain 13 References and Bibliography 14 VSM Group 1. Introduction VSM group having been developed, manufactured and sold household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997. With the advent of the new CEO, Mr. Jorgen Johansson, the company carried out a series polices to survive and develop in the new circumstance. Regarding the retailers as very important sales channel, VSM group adopted the 'Dealer-Partner'programme which encourages the retailers to deal their products exclusively. This obtained a great success in...
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