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Using the 5 Forces model, how would you describe the external environment relevant to PFO?
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CONTENTS PAGE 1 INTRODUCTION 2 2 Using the 5 Forces model, how would you describe the external environment relevant to PFO?......................................................................3 2.1 Rivalry among Firms 4 2.2 Bargaining Power of Supplier 5 2.3 Bargaining Power of Customers 6 2.4 New Entrants 6 2.5 Substitute Products 7 2.6 Conclusion 7 3 What competitively important resource strengths and capabilities has PFO developed? What resources weaknesses does it have? 8 3.1 Corporate Structure 8 3.2 Corporate Culture 8 3.3 Finance 9 3.4 Marketing 10 3.5 Research & Development 10 3.6 Operations 11 3.7 Information System 11 3.8 Customer Relationship Management: - 11 3.9 Conclusion 11 4 Describe the value chain of PFO. Discuss how the value chain could be managed more effectively. 13 4.1 Primary 14 4.2 Supporting 14 5 CONCLUSION 15 6 REFERENCES 15 7 Appendix A 17 1 INTRODUCTION Mary Jane, founder and CEO of Paradise Farm Organics, Inc (PFO) was preparing for a stockholders meeting to deliver a plan and clear direction of about how to position and grow the business. PFO begun as a sole proprietorship in 1989, later incorporated in 1992. The business was providing organic, natural dehydrated food. It was distributing its products through a private label contract and the Internet. The concerns were brought about by the continuing dismal financial performance (ref appendix) of the business over the...
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