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Using examples from your chosen product identify and describe principles applied to the marketing of the product in the light of legal and ethical constraints
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| Submitted: Wed Nov 01 2006
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Task 1: Using examples from your chosen product identify and describe principles applied to the marketing of the product in the light of legal and ethical constraints. 1.3. Findings About L'Oreal L'Oreal is today one of the largest beauty products company with the portfolio that contains many of the world's biggest hair and beauty products, including such brands as Garnier, Maybelline and Lancome. L'Oreal creates makeup, perfume, and hair and skin care products. More than 80% of the sales are generated outside of France in all the major territories. Liliane Bettencourt, daughter of the firm's founder, and her family indirectly control L'Oreal. Following is a list of L'Oreal brands: * L'Oreal Paris * Lancome * Garnier * Helena Rubinstein * Parfums Cacharel * Createurs De Beaute * Kerastase * Maybelline * Laboratoires Vichy * Ombrelle * La Roche-Posay * Galderma * L'Oreal Professional * Redken * Matrix Essentials * Giorgio Armani Parfums * L'Oreal Kids * Soft Sheen Carson * Shu Uemura * Kiehl's * L'Oreal Hair Science * L'Oreal HydraFresh * Ralph Lauren...
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