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Using Sales Promotions
Member rating: No Rating | Words: | Submitted: Mon Aug 18 2003
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Using Sales Promotions The sales promotion that I have chosen in this assignment is doing my own product. The reason for it is that Cadbury's have alot of product in the market that is doing well for a good example Cadbury Dairy milk. In 1913 it had become the company's best selling line and in the mid twenties Cadbury's Dairy Milk gained its status as the brand leader, a position that it has held ever since. Today more than 250 million bars of Cadbury's Dairy Milk are made every year and sales reach over £100 million in value. This product is still one of the best selling in the market for Cadbury's and also one of the best selling products out of every confectionary in the market with a value of £195m. Cadbury Dairy Milk was known as Jersey, Highland Milk and Dairy Maid before it was known...
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