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Use the Stakeholder model of business environments to critically examine the external environment of Gap. Inc. as outlined in the case study.
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Use the Stakeholder model of business environments to critically examine the external environment of Gap. Inc. as outlined in the case study. Since Gap's inception in 1969 its overall structure and stakeholders have changed infrequently. Formed in 1969 by Donald and Doris Fisher Gap traded in a niche market area growing to 6 stores by 1970. In 1976 Gap became a listed company and at this point non-executive shareholders were added to the list of stakeholders. The next major change came in 1983 when Millard Drexler was appointed as CEO of the group. As this is the organisational setup for the largest part of Gap's trading life I have chosen to illustrate it using Mintzberg's cast of players. Figure 1 below has the main stakeholders shown. Internal stakeholders are shown at the centre of the figure and external ones towards the outside. Figure 1. Mintzberg's Physiognomy Showing Gap's "Cast of Players" Both internal and external stakeholder has...
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