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Unit 3: Investigating Marketing Introduction For a business to be able to work more effectively the business itself has to have an organised structure; to do this setting themselves targets to achieve on certain time scale. The business may set themselves Aims but they will also set themselves smaller goals, which they would achieve on a much smaller period to determine the company to achieve its main aim. Objectives can be: * Understanding customer wants and needs * Re-launch of product * Increasing brand awareness For the business to achieve these objectives, the business needs to identify its target market through the use of market segmentation and think of: * How markets are segmented, ie, geographic, demographic and psychographic. * Niche or mass marketing And the use of appropriate research methods, you need to understand the purpose of market research: * To identify target markets * To identify competition Principles of Marketing Complaint: Objections to a poster, for a chocolate bar, that featured...

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