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Undertake a case study of advertising, marketing, sponsorship and promotion in relation to a specific film or television programme - The James Bond film series.
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Undertake a case study of advertising, marketing, sponsorship and promotion in relation to a specific film or television programme. Introduction The series of James Bond films has brought about a large number of opportunities for mutual advertising. The huge amount of gadgets, cars, and what are known today as 'lifestyle' accessories make the films a haven for modern day boy racers and escapists. By advertising a film along with a featured product, the companies involved will benefit from an increase in sales due to the crossing over into different audiences. For example, the Matrix films were hugely successful, and as such, the Nokia mobile phones that were featured in the first film of the trilogy were also massively popular. For the second and third installments, marketers realized the potential and advertised the Samsung phones from the film using characters and visual effects from the Matrix. It is possible to see how films can...
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