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UNDERSTANDING GLOBAL MARKETS ASSIGNMENT CASE ANALYSIS - TITAN INDUSTRIES LIMITED - CONTENTS CONTENTS 1 1, INTRODUCTION 3 2, SWOT ANALYSIS 5 2.1 Strengths 5 2.2 Weaknesses 5 2.3 Opportunities 6 2.4 Threats 6 3, SITUATION ANALYSIS 6 3.1 Company 7 3.1.1 Product line 7 3.1.2 Image in the market 7 3.1.3 Technology and experience 7 3.1.4 Goals 8 3.2 Collaborates 8 3.2.1 Distributors 8 3.2.2 Suppliers 8 3.2.3 Alliances 8 3.3 Customers 9 3.4 Competition analysis 10 3.5 Climate (PEST analysis) 10 3.5.1 Political-legal 11 3.5.2 Economic 11 3.5.3 Sociocultural 11 3.5.4 Technological 11 3.5.5 The European Union 12 GERMAN 12 4, FOREIGN MARKET ENTRY MODES 13 5, MARKETING MIX (4P'S ANALYSIS) 14 5.1, Product strategy 14 5.2, Pricing strategy 14 5.3, Place strategy 15 5.4, Promotion strategy 15 6, CONCLUSION 16 7, REFERENCES 17 Books: 17 Journals: 17 Website: 18 1, INTRODUCTION Titan Industries Limited is a joint venture of the Tata Group and The Tamil Nadu Industrial Development Corporation (TIDCO). Its business activities cover watches, clocks and jewellery. In a short span of time, the company has built an enviable reputation for its corporate practices, products and services. Titan Industries is India's leading manufacturer of watches which it markets under the Titan and Sonata brand names. It enjoys a 25 per cent share of the total domestic market - more than three times the size of its...

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