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Unit 6 - Task 1 Quality plays a leading role in product success and prosperity. Customers do not want a multimedia player that is made up of inexpensive and cheap materials such as soft and malleable plastics, as this would take the quality away from the actual product making it cheaper and less successful in the industry. As the player is a complex product, customers would expect excellence and superiority in the making and final outcome. On the other hand if quality materials were used in the first place, such as aluminium and steel or any other durable materials, this would increase the products success and would differentiate from similar products making it stand out and gives it a unique selling point, which will offer the customer something more than its competitors (Ipod and Creative). The research and development team have specified other similar products around the world, examining and taking...

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