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Too often product placement is not seen as part of the overall long term brand strategy. The thought is to get it in and get it visible, but we know the rules have changed and the consumer is filtering out more and more messages
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Touro University International William S. Cupp MKT 301 Principles of Marketing Module 3 Dr. JoNel Mundt Introduction: Too often product placement is not seen as part of the overall long term brand strategy. The thought is to get it in and get it visible, but we know the rules have changed and the consumer is filtering out more and more messages, as the media stage becomes more and more cluttered. To get past this is all about finding the ideal venue- the cool product that represents the brand. As video-on-demand and mobile content delivery evolve from mass to a niche market, it becomes easier to alienate people. Now we need to get closer and focus in to get these new techniques to work. So is product placement relevant? Not under the old rules of advertising. Effective product placement requires a level of confidence on the part of the brand for it to come off as original....
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