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To produce a marketing plan for 3G mobile phones there are areas of marketing that need to be looked at and understood. The marketing concept has evolved over the last fifty years through three distinctive phases.
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| Submitted: Thu Aug 21 2003
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Marketing Plan 3 G Mobile Phones To produce a marketing plan for 3G mobile phones there are areas of marketing that need to be looked at and understood. The marketing concept has evolved over the last fifty years through three distinctive phases. Today marketing reflects a key approach to doing business. It realises the importance of the customer as well as an acceptance of a complex business environment. Changing consumer needs and wants influence an organisation's strategies and plans. The main key in marketing is meeting customer needs. The Chartered Institute of Marketing uses the following definition: Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably. The key feature is that it places the consumer at the centre of the organisation's activities. Research and asking consumers what they want and can identify what the consumer requirements are, which would influence them in buying their product. Consumer requirements change...
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