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To evaluate the marketing campaign of Pepsi-Cola.
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| Submitted: Thu Jul 11 2002
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BUSINESS STUDIES GCSE COURSEWORK MARKETING CONTENTS INTRODUCTION This coursework attempts to evaluate the marketing campaign of Pepsi-Cola. BRIEF HISTORY OF COMPANY Donald M. Kendall, president and chief executive of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies, founded PepsiCo, Inc in 1965. Caleb Bradham, a New Bern, N.C. pharmacist, created Pepsi-Cola itself in the late 1890's. Diet Pepsi was formulated in 1964. In 1966 Pepsi entered Japan and Eastern Europe with the Pepsi generation advertising. Three years later the packaging was changed to red white and blue. This helped lead to Pepsi-Co's sales surpassing the $1 billion mark with 36,000 employees. The company moved from New York City to the new world headquarters in Purchase, N.Y. The new corporate headquarters featured a building by one of America's foremost architects, set on a campus of 144 acres amid an outdoor sculpture garden. In the same...
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