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Content Content 1 Introduction 2 Strategies and operational initiatives 3 1) Data and Information Transmission 3 2) Sourcing 3 3) Capacity 4 4) Inventory 5 5) Location 6 6) Plants rationalize 6 Financial Analysis and Quantity 8 Plants rationalize financial analysis 8 Bibliography 10 Appendix 11 Introduction The Scotts Company began selling hardware and seeds in Maryville, Ohio in 1868. After that, they sold the seed by mail and in 1927 developed the Turf Builder product. The first fertilizer design is for lawn care, which was brand sold with a strange strategy, as a consumer product. This product was successful in the market, so the Scotts Company develops the garden and lawn care product, which was also brand as a premium consumer product. For many years, by a good branding and advertising, the Scotts Company had sole their products exclusively in the United State market and they became a household product brand name. In 1993, Scotts put their foot into the Europe market which was recognized as a huge potential market. In 1995, they merged with Stern's Miracle-Gro...

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