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THORNTONS PLC Introduction Thorntons PLC is the UK's largest manufacturer and retailer of specialist chocolates. The company had followed a strategy of in-house manufacture and retailing largely through the company's own shops and to a lesser extent through franchising. This case also describes the company's attempts at Diversification into the US and European markets. Thorntons outline four strategic priorities1 for the business:> Driving like-for-like sales and margins> Refocusing and reducing strategic initiatives> Creating efficient organizational processes> Increasing measurability and incentives These priorities were designed to achieve two objectives. Firstly, to stabilize company's performance by delivering positive like-for-like sales and returning to profit growth. Secondly, to put in place the organizational infrastructure provides a firm and robust platform for future growth. PESTLE Analysis Economic - High rate of Interest in French economy and devaluation of sterling made huge loses. - Downturn of profits due to seasonal demand only on some special events. Social - Seasonal events like Christmas, Valentines Day,...

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