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This report will look at BMW's position in the European automobile industry and it will analyse the internal factors in the form of strengths and weaknesses and external factors in the form of opportunities and threats.
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| Submitted: Mon Dec 22 2003
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BMW INTRODUCTION This report will look at BMW's position in the European automobile industry and it will analyse the internal factors in the form of strengths and weaknesses and external factors in the form of opportunities and threats and Porter's five forces model will be used. Bayerische Motoren Werke Group (BMW) is one of the world's leading luxury carmakers. Founded and based in the German state of Bavaria, BMW employs 100,000 people making and distributing a series of successful, premium-priced passenger cars and motorcycles. In addition to its manufacturing operations, BMW also provides financial services to support its worldwide sales and distribution of cars and motorcycles. Herbert Quandt bought BMW in 1959, when the company was in financial difficulties, and his family heirs retain a controlling 47% stake in the shares of the company. The European market is saturated; new car sales replace the old automobiles. Even though there has been a strong growth...
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