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Data Capturing Equipment This report is submitted to satisfy the requirements of the Business to Business module of the International Business School, Hanzehogeschool van Groningen Written by Group 1 Alec de Moyer, St. No 216620 Sanel Bosnic, St. No 220 530 Renata Myhalyuk, St. No 217 751 TABLE OF CONTENT 1. INTRODUCTION............................................................... Page 3 2. DATA CAPTURING EQUIPMENT........................................ Page 4 3. MARKET POSITIONING OF THE LITE INFO SYSTEMS......... Page 5 3.1 Gempsy....................................................................... Page 6 3.2 Symbol Technologies...................................................... Page 7 3.2 Industrial Electronic Engineers......................................... Page 8 4. CONCLUSIONS................................................................ Page 9 5. RECOMMENDATIONS....................................................... Page 10 6. APPENDIX...................................................................... Page 11 1. INTRODUCTION This report presents an analysis of the positioning strategies for the Lite Info Systems (LIS) product category of the Data Capturing Industry. LIS are marketing/price-verifying devices that can be used by both consumers and retailers. Shoppers through using LIS can easily obtain the price (after scanning the bar code) of a product, as well as additional information about the chosen product. As for the retailers LIS could be used as a tool to...

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