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This report presents a case study of a company "Dell Computers" that need to improve Marketing Management.
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- Words:
- 6158
- Submitted:
- Mon Jun 19 2006
... ABSTRACT Marketing is the business function that deals with managing customer value. The role of Marketing management in organizations is to identify and measure customer needs and wants, determine which target Markets the business can serve, decide on the appropriate products and services to serve these Markets, and determine the optimal methods of pricing, promoting and distributing the products or services. Successful organizations are those that integrate the objectives and resources of the organization with the needs and opportunities in the Marketplace. This report presents a case study of a company "Dell Computers" that need to improve Marketing Management. 1. DELL INC. 1.1 Business Summary Dell Computer Corporation is one of the world's largest direct computer systems companies with annual revenues of $32 billion1. In this
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