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This report is the result of analysing the Netto case study. The report identifies the key points that have helped Netto become a successful discounter store, the environmental analysis and problems that it may face in the future
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1.0 Introduction 1.1 Terms of reference This report is the result of analysing the Netto case study. The report identifies the key points that have helped Netto become a successful discounter store, the environmental analysis and problems that it may face in the future and how to maintain its competitive advantage. 2.0 SWOT analysis 2.1.1 Strength * Netto has become a increasingly visible & recognisable high street name * Netto has a range of products that covers 90% of the daily needs of customers * Netto consolidated its position in Denmark, now looking at possibility of exporting the concept, in Germany and UK * Penetrating 4 different markets successfully * Established since 1981 * Good market knowledge * Very focused company objectives e.g. just concentrating on being LRD and not supermarkets * Price competitive products * Good USP (special offers, concessions) * Discount market leader in Denmark * Good layout of shop (atmospherics), no nonsense quick access to products for customers * Multi-tasked staff...
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